AT&T to launch mobile TV in 58 US markets
AT&T
will launch its mobile television service on Sunday, behind schedule and nearly
a year after competitor Verizon
Wireless began offering broadcast TV services.
AT&T's Mobile TV will only be available on two high-end phones, LG's touch-screen
Vu and Samsung's Access. The Vu costs US$399.99 and the Access $299.99, although
consumers can get a $100 mail-in rebate. Both require two-year service plans.
AT&T had planned to launch Mobile TV by the end of last year. The service
will be available in 58 markets, AT&T said.
Much information on Mobile TV was already released at the CTIA
Wireless trade show in Las Vegas in March. But AT&T has revealed pricing,
which is in the same range as Verizon's service.
Mobile TV packages start at $13 per month for four channels: CBS Mobile, Fox
Mobile, NBC 2Go and NBC News 2Go. Next is a $15-a-month deal for the "basic"
package with more channels and $30 for the "plus" service, which includes
unlimited TV watching and mobile Web browsing.
AT&T's pricing is close to Verizon's, which offers a limited package for
$13 per month, a eight-channel deal for $15 and a $25-a-month package that throws
in unlimited air time, e-mail and basic video clips.
All told, AT&T's Mobile TV encompasses 150 simulcast or time-shifted programs
from CNN, ESPN, Comedy Central, CBS, NBC, Nickelodeon and PIX, part of Sony
Pictures Television, among others.
Like Verizon, AT&T is employing technology from MediaFLO
USA, part of Qualcomm,
to deliver the service. MediaFLO broadcasts the programming on a network separate
from AT&T's cellular network, using parts of the unused television broadcast
spectrum.
LG's Vu has a music player, a 2.0-megapixel camera and Bluetooth. Samsung's
Access has an internal antenna for TV reception, a camera, external stereo speakers
and stereo Bluetooth.
Verizon launched its V Cast Mobile TV service in March 2007. The service is
compatible with four handsets: Samsung's SCH-U620, LG's VX9400 and Voyager and
Motorola's z6tv.
IDG News Service
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