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Samsung develops RFID chip for mobile handsets

November 28, 2007, 02:49 PM —  IDG News Service — 

Samsung Electronics has developed an RFID (radio frequency identification)
chip it hopes will turn mobile phones into more useful tools to tell people
about the products and services they want.

Samsung's principal innovation in this area has been to design an RFID reader
chip that can read different types of RFID tags. Normally, it takes more than
one chip to read different kinds of RFID tags. The new chip will one day find
its way into handheld devices, such as mobile phones, although the company did
not say when that would happen.

When it does, people will be able to read RFID tags on products and other items
meant to make the world an easier place to navigate. For example, some RFID
tags on food or medicine products might give information on ingredients or dosages,
while RFID tags at bus stops can offer schedules or tell when the next bus will
arrive.

The usefulness of RFID chips will grow as more companies put information on
RFID tags and other devices meant for the technology. In Taiwan, for example,
one local mobile network operator plans to work with movie theaters to put movie
times on RFID tags in movie posters, so people can check on times while riding
the subway or in popular shopping areas.

But the majority of RFID tags in use on products today are for tracking where
products are, not offering significant information about the items.

RFID technology is still in the early stages of use, a spokeswoman for Samsung
in Seoul said, and Samsung currently has no timeline for when the RFID reader
chips might enter mass production. The company plans to wait until RFID technology
is more mature, she said.

IDG News Service

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