Qualcomm buys Irish mobile ad targeting company
Qualcomm has bought
Irish software developer Xiam
Technologies, a specialist in the targeting of mobile advertising, for US$32
million.
With the acquisition, Qualcomm hopes to help network operators deliver more
personalized advertising and other content to mobile phone subscribers. Xiam's
main product, Mobile Personal Offers System (MPOS), personalizes mobile services
by profiling subscribers and offering them content and advertising that it considers
most relevant to them.
Qualcomm will offer MPOS as a stand-alone product, but also plans to bundle
it into its existing software tools for operators.
While Qualcomm has a reputation as a maker of chips for CDMA (Code Division
Multiple Access) phones and networks, it is also building up a portfolio of
software products for network operators.
In November it bought a mobile banking software company, Firethorn Holdings,
for about $210 million, and in December added Softmax, a developer of software
to improve the clarity of voice calls, for an undisclosed sum.
IDG News Service
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