Google, NBC make TV ad deal
Google continued to expand its advertising reach Tuesday, announcing a deal with NBC Universal for advertising, research and technology, the companies said.
NBC said that Google will sell some advertising inventory from its cable networks, including Sci Fi, Oxygen and MSNBC, marking the Internet search and advertising company's first move into network TV ad sales, using Google's TV Ads platform. Advertisers can use viewer data provided by TV Ads to adjust their campaigns, the companies said.
The two companies will also work together to adapt TV Ads for use by local network affiliates.
NBC will gain access to Google AdWords advertisers in a bid to convert them into television advertisers.
Google and NBCU will share revenue generated from the advertising programs, but did not specify the split or any revenue projections. The pair will also work together to develop new methods to monitor viewing habits from set-top boxes, and transmit data on a second-by-second basis.
IDG News Service
BONUS LINKS
Build your tech library with our book giveaways.
Windows PowerShell 2.0 Unleashed
By Tyson Kopczynski, Pete Handley, Marco Shaw; Published by Sams
Windows PowerShell Unleashed will not only give you deep mastery over PowerShell but also a greater understanding of the features being introduced in PowerShell 2.0–and show you how to use it to solve your challenges in your production environment. Enter now!
Ubuntu Server Administration
By Michael Jang; Published by McGraw-Hill Osborne Media
Realize a dynamic, stable, and secure Ubuntu Server environment with expert guidance, tips, and techniques from a Linux professional. Ubuntu Server Administration covers every facet of system management -- from users and file systems to performance tuning and troubleshooting. Enter now!
